Event Brief

Commercial real estate is an important branch of China’s commercial system and an important part of the real estate industry. Currently, commercial real estate is facing a new industry development pattern. In the context of consumption upgrades and business changes, consumer demand is changing, new models and new technologies are being updated faster, and business models are facing different challenges. With the rise of the middle class and millennial, on the one hand, consumption has been upgraded and consumers have paid more attention to quality and value. On the other hand, consumption has undergone structural changes, and upgraded consumption such as culture and experience has further increased. In this context, relying on the Internet, the use of advanced technology such as big data and AI has continued to advance the “new retail” model that deeply integrates online services and offline experience, and the format of shopping malls is upgraded and emerging business models Innovative development has brought new opportunities to commercial real estate.

The “7th China Urban Complex Development Summit” will gather domestic commercial real estate developers and operators, architectural design institutes and leading solution providers so as to find the best business partners. The offline summit on November 17th will discuss the development ideas and long-term planning of urban complexes under the new situation, and exchange the latest design concepts of urban complexes and other hot topics. The webinar on November 18th will discuss how to build a commercial complex full of the city’s spirit and high-tech intelligent application.

Major Issues to be addressed at the 2022 event

• Exploration on the Breakthrough of Commercial Complexes in the “Integration” Era
• The Cycle and New Birth of Commercial Complex Transformation in the Inventory Era
• Case Sharing: Innovative Thinking on Urban Complex Planning and Design
• What Kind of Changes Will the Wild Growth of Fashionable Culture Bring to the Content and Format of Business?
• How Technology is Leading the Future of Business Development
• Data Making Store Operations Smarter
• Smart Shopping Mall – Feeling the Double Improvement of Quality and Experience
• How 5G Turns Shopping Malls to Smart Commerce
• How 5G Turns Shopping Malls to Smart Commerce
• How TOD Takes the Road of Quality and Differentiation
• How to Lead the New Path of TOD Development Through the Penetration of Capital and Technology?
• Green Complex Creating a Low-carbon Healthy Lifestyle

You will experience